Hi, I’m Alex Wilding.
I’m an experienced award-winning startup founder, coach, and counsellor for entrepreneurs.
I help you gain clarity on what you’re building and why, while making sure you’re considering all the essential aspects of becoming a successful founder or freelancer.
Most importantly, I keep a focus on your mental wellbeing. I know first-hand how running a venture can impact self-esteem, health, and sense of purpose, and I bring that awareness into every session.
I combine lived experience with innovative tools and tech-based interventions to help you get the most out of our work together. I uniquely incorporate art therapy techniques into the work at suitable times. Sessions are collaborative, with you and your goals firmly at the centre.
Offerings
One-to-one coaching
Personalised support, designed around you. In our one-to-one sessions, we’ll dive into your goals, challenges, and next steps. Whether you’re an early-stage founder or freelancer, I’ll help you gain clarity, stay accountable, and keep your wellbeing at the centre of the journey.
Young Entrepreneurs (10 - 24)
I’ve spent 15+ years working with young people and students, and I know the excitement (and overwhelm) of starting out. That’s why I’ve designed two step-by-step programmes to give you structure and confidence as you grow:
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Take Your Idea Through the Dream Machine
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The Side Hustle Starter Kit
HSP Entrepreneurs
I offer coaching and support for entrepreneurs who consider themselces to be a highly sensitive person (HSP), informed by Dr. Elaine Aron’s work. As a HSP myself, I understand how difficult it can be to navigate the expectations of hustle culture, especially when sensitivity is often overlooked or misunderstood.
That’s why I’m developing one-to-one sessions, retreats, and programmes designed specifically for HSP founders. My aim is to create the kind of environment where sensitivity is recognised as a strength, and becomes the foundation you build from, not something you have to hide or push through.