Hi, I’m Alex Wilding.
I’m an experienced award-winning startup founder, coach, and counsellor for entrepreneurs.
I help you gain clarity on what you’re building and why, while making sure you’re considering all the essential aspects of becoming a successful founder or freelancer.
Most importantly, I keep a focus on your mental wellbeing. I know first-hand how running a venture can impact self-esteem, health, and sense of purpose, and I bring that awareness into every session.
I combine lived experience with innovative tools and tech-based interventions to help you get the most out of our work together. I uniquely incorporate art therapy techniques into the work at suitable times. Sessions are collaborative, with you and your goals firmly at the centre.
Offerings
One-to-one coaching
Personalised support, designed around you. In our one-to-one sessions, we’ll dive into your goals, challenges, and next steps. Whether you’re an early-stage founder or freelancer, I’ll help you gain clarity, stay accountable, and keep your wellbeing at the centre of the journey.
Young Entrepreneurs (10 - 24)
I’ve spent 15+ years working with young people and students, and I know the excitement (and overwhelm) of starting out. That’s why I’ve designed two step-by-step programmes to give you structure and confidence as you grow:
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Take Your Idea Through the Dream Machine
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The Side Hustle Starter Kit
Group Coaching
I partner with organisations and entrepreneur programmes to deliver group coaching that’s practical, engaging, and growth-focused. Sessions blend startup know-how with wellbeing practices, helping groups of founders or freelancers learn from each other and thrive together.